OnePipe, a fintech company, has launched a press writing challenge on finance-focused journalism to promote and inspire educational reporting and writing with particular emphasis on enhancing the awareness and understanding of embedded finance. The challenge is open to all forms of media and will run for a duration of eight weeks. The founder and Chief Executive Officer, Ope Adeoye, said that the world needs a new type of financial services ecosystem, one where everyone has a role to play and everyone has some value to capture. The most important details in this text are that Nigerians can now earn up to $14,000- $17,000 (12 million+) profiting from premium domain names, and that Mama Dada set herself ablaze over her inability to pay back a loan of N70,000 she reportedly took from a microfinance bank, LAPO. The text also explains that the mix-up in the name of the microfinance bank is not deliberate.