Index to Nigerian Newspapers

Nollywood filmmakers Kunle Afolayan and Funke Akindele have ignited a debate on cinema promotion practices. At the Lagos Business of Film Summit, Afolayan criticized the pressure to engage in viral marketing and social media antics, calling it draining and unsustainable. He emphasized that box office success is meaningless if it doesn't lead to personal profit. In response, Akindele encouraged filmmakers to innovate rather than criticize, urging them to create or outsource effective marketing strategies to foster their success. She dismissed jealousy and emphasized the abundance of opportunities in the industry.