Index to Nigerian Newspapers

MTN Nigeria has launched its nationwide festive campaign, YelloTide, an initiative designed to foster joy, kindness, and communal togetherness as the year approaches its end. Announced after a three-day social media teaser that generated widespread curiosity, the campaign will span the festive season into early 2026. Structured in three phases, YelloTide integrates on-ground activations, digital engagement, and community-focused activities intended to uplift Nigerians following a challenging year. The opening phase, Y’ello Santa, will run from 13 to 15 November 2025 across six major cities—Lagos, Port Harcourt, Abuja, Enugu, Kano, and Ibadan—featuring surprise appearances, interactive sessions, and giveaways to transform public spaces into celebratory hubs. MTN Nigeria’s Chief Marketing Officer, Onyinye Ikenna-Emeka, emphasized that the initiative reflects the company’s ongoing commitment to strengthening human connection and spreading happiness nationwide. In addition to physical events, the campaign includes a digital portal, yellotide.mtn.ng, enabling millions of customers to participate virtually and share in the season’s celebrations.